This past Monday on Raw, WWE booked Wyatt as a self-aware cult leader who embraced his various followers in attendance, just as GoodOl' JR had feared.
One could argue that this is to be expected from a character with the goal of brainwashing a mass audience. But there’s one problem: Fans are not part of the act.
A marketable heel in any era has one goal, which is to elicit a natural disdain from paying customers. When Bray Wyatt says "follow the buzzards," that destination should be so dark and ominous he must be stopped before getting there.
A marketable heel in any era has one goal, which is to elicit a natural disdain from paying customers. When Bray Wyatt says "follow the buzzards," that destination should be so dark and ominous he must be stopped before getting there.
If Bray Wyatt were a real person, there would be outcries for him to be committed. His presence would create unnerving tension. He'd be an outcast with only the bottom feeders of society to confide in. That—not live-arena karaoke—is what must be simulated.
Wyatt's only followers, Erick Rowan and Luke Harper, are on WWE's payroll.
Everyone else should hate his guts.
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